Musk tells Twitter staffers firm should ‘get healthy’


Elon Musk warned Twitter staffers its enterprise wanted to “get healthy” and bear a “rationalisation of headcount” as he addressed the social media platform’s workers instantly for the primary time since launching his $44bn takeover bid.

Speaking at a deliberate worker assembly by way of video hyperlink, Musk laid out a daring imaginative and prescient for Twitter’s future if he succeeds in taking the corporate personal, together with growing the quantity of people that use the platform to a minimum of 1bn, in response to an individual aware of the state of affairs. The firm has 229mn monetisable day by day lively customers — logged-in customers to whom the platform exhibits promoting.

However the billionaire Tesla chief government additionally hinted that lay-offs or a restructuring may be in retailer, including: “Right now costs exceed revenue. That’s not a great situation.”

The hour-long assembly, throughout which questions from workers have been learn out to Musk, got here after the entrepreneur accused Twitter’s management of failing to supply enough information on faux accounts and breaching its obligations across the deal. This has prompted hypothesis over whether or not he’s manoeuvring to renegotiate at a cheaper price or stroll away altogether. 

Musk first made his bid for Twitter in April on the promise of bringing “free speech” to what he dubbed the “digital town square”, and rowing again towards content material moderation restrictions. On Thursday, he doubled down on these proposals, including that he believed “pretty outrageous” tweets ought to be allowed on the platform, the particular person stated. 

Musk stated that promoting would stay essential to driving revenues however that he hoped to diversify into funds, subscriptions and paid-for consumer verification. In an early presentation shared with traders, he stated he would search to quintuple revenues to $24.6bn by 2028, in response to a supply aware of the doc.

Morale at Twitter has been low all through the method, with many workers unsure about job safety if the deal is finalised, or, if it falls by way of, whether or not the corporate’s share worth may be hit.

Some worry Musk’s management fashion will conflict with Twitter’s extra freewheeling office tradition. Musk for instance has just lately insisted that his Tesla workers present up for a minimum of 40 hours per week within the workplace or discover one other employer — in stark distinction to Twitter’s promise throughout the coronavirus pandemic that workers can “work from home full-time forever” in the event that they so select. 

During Thursday’s assembly, Musk softened his stance barely, saying that wonderful Twitter workers may have the ability to work remotely.

Additional reporting by James Fontanella-Khan