Just forward of the kickoff of WWDC 2022 subsequent week — throughout which Apple will debut the newest variations of the working software program for iPhones, iPads, Macs, Apple Watch, and Apple TV — the iPhone maker has additionally printed some revealing stats about its App Store safety efforts.
Apple is probably going going to summarize a few of these findings through the WWDC keynote occasion on Monday, June 6. In quick, Apple stated on Wednesday that its safety efforts in 2021 protected prospects from virtually $1.5 billion in “potentially fraudulent” transactions. Also, Apple stopped greater than 1.6 million “risky and vulnerable” apps from defrauding customers.
To ensure, there’s all the time a little bit of finesse concerned in quantifying the injury that might have resulted from one thing that didn’t really happen. The infographic beneath, nevertheless, supplies a little bit of perception into how Apple reached these conclusions. Last 12 months, for instance, the corporate says it blocked greater than 3.3 million stolen bank cards from App Store purchases. That stat additionally helps partly clarify the place the “$1.5 billion in fraudulent transactions” determine comes from.
App Store safety, by the numbers
From Apple’s information launch on Wednesday: “Apple’s efforts to prevent and reduce fraud on the App Store require continuous monitoring and vigilance across multiple teams. From App Review to Discovery Fraud, Apple’s ongoing commitment to protect users from fraudulent app activity demonstrates once again why independent, respected security experts have said the App Store is the safest place to find and download apps.”
In 2021, Apple goes on to elucidate, its App Review course of helped greater than 107,000 new builders get their apps onto the App Store. Even although that course of just isn’t as easy as it’d sound.
Sometimes, pending apps may be a bit unfinished, for instance. Or comprise bugs that hamper their performance when the app is first submitted for approval. Apple may additionally require extra sturdy content material moderation mechanisms in place for any user-generated content material.
“In 2021, over 835,000 problematic new apps, and an additional 805,000 app updates, were rejected or removed for a range of reasons like those,” Apple says. As a part of the App Review course of, Apple additionally stresses that such choices aren’t essentially closing. Any developer “who feels they have been incorrectly flagged” for fraud can attraction to Apple’s App Review Board.
Apple releases fraud evaluation forward of WWDC
Apple additionally notes that it rejected some apps from the App Store for “flagrant violations” of Apple’s tips. The iPhone maker says the violations have been of a kind that might have both harmed or degraded the general person expertise.
In 2021, Apple provides that its App Review workforce rejected greater than 34,500 apps from its functions market. The cause? For “containing hidden or undocumented” options. Also, greater than 157,000 apps have been rejected from the App Store for different causes. Like, for instance, Apple having decided that these apps have been “spam, copycats, or misleading to users, such as manipulating them into making a purchase.”
As famous above, Apple is prone to contact on a few of these findings early within the WWDC 2022 keynote presentation. It will possible be a part of the broader state-of-the-company remarks, earlier than Apple execs dive into the precise OS bulletins.
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