Ford (F) – Get Ford Motor Company Report and its CEO Jim Farley have one obsession: to beat Tesla (TSLA) – Get Tesla Inc. Report.
In launching the beginning of the F-150 Lightning electrical pickup, the clear model of the best-selling F-150, Farley had been clear.
“We plan to challenge Tesla and all comers to become the top EV maker in the world,” Farley stated on April 26. “That’s something that no one would have believed just two years ago from us.”
Farley didn’t hesitate to mock Tesla by asking when manufacturing of the long-awaited Cybertruck, the rival of the F-150 Lightning, was going to start. Tesla CEO Elon Musk just lately promised it is going to be in 2023 after a number of delays.
The goal is subsequently clear: to outclass Tesla, which is by far the main producer and vendor of electrical autos on this planet with almost one million vehicles delivered in 2021. Tesla and its charismatic boss Elon Musk plan to ship 1.5 million autos in 2022 regardless of continued provide chain disruptions, chip shortages and hovering uncooked materials costs.
Ford doesn’t appear afraid of those figures. The legacy automaker desires to play as equals with Tesla. And to higher affirm this rivalry, Ford behaves as if GM (GM) – Get General Motors Company Report, Volkswagen (VLKAF) and different automotive producers didn’t exist. The firm and its chief govt officer wish to put it in individuals’s minds that the marketplace for electrical autos is a duel on the prime between Tesla and Ford and nobody else.
‘Help All Those Poor Dead Teslas’
In this attitude subsequently, Ford doesn’t miss a chance to cement this concept of a duel. The model’s prospects who acquired the primary F-150 Lightning copies since May posted messages and images on social media displaying that the electrical pickup arrived with a novel adapter. This adapter lets you recharge a stranded Tesla.
A member of a web based group of F-150 Lightning followers just lately shared images of an adjunct he acquired together with his car. The member was shocked as a result of the accent was not listed as customary equipment that will cone with the pickup.
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“Here you go! Lightning to the rescue. We can help all those poor dead Teslas,” the person posted.
“Compatible with all Tesla vehicles,” reads the message on the adapter packaging produced by an organization known as Lentz. “J1772 Adaptor for Tesla vehicles.”
“Not trolling,” Farley stated on Twitter. “Just helpful.”
Ford additionally stated within the discover that the F-150 Lightning can cost different electrical autos as properly.
One of the strengths of the F-150 that Ford highlights is that the car has totally different makes use of for the patron. It can function a generator if wanted. The F-10 Lightning can certainly ship energy to your property or office if wanted, Ford claims. It has bi-directional charging functionality that permits the F-150 Lightning to powering your property for days as a result of it has a battery capability of as much as 131 kWh.
It can also cost different EVs.
Other electrical car producers like Rivian (RIVN) – Get Rivian Automotive Inc. Report are growing autos able to charging different electrical autos and/or delivering energy to your property. This shouldn’t be the case with Tesla, which has a division that sells Powerwall residence batteries.
Tesla doesn’t have a J1772 charging adapter. The agency requires a proprietary connector that prospects discover on the firm’s Supercharger community.
The disruptor has the second largest public charging community within the United States and dominates the quick and ultra-fast charging section by far. This is a crucial level for shoppers of electrical autos when deciding which model to purchase.