Nothing is about to unveil the Phone (1) quickly, so Carl Pei is doing what labored for the OnePlus model within the early days. He’s constructing hype with out sharing any significant particulars in any way. We have leaks, and tiny reveals that ought to get the excitement going earlier than the cellphone launches. There’s nothing incorrect with any firm making an attempt to market a brand new product, particularly in relation to smartphones. And Nothing used the same strategy for the Ear (1) product, which turned out to be an ideal pair of wi-fi earphones.
But the early Nothing Phone (1) unveiling exhibits the ugly aspect of Android proper now. It additionally illustrates how tough it’s for brand new entrants like Nothing to achieve floor as a smartphone vendor.
Nothing Phone (1) design unveiled… type of
After the Nothing Phone (1) design leaked on-line, Nothing held an odd announcement occasion in Switzerland the place it unveiled the again of the cellphone. There are images and movies throughout social media.
As anticipated, the Nothing Phone (1) has a clear again, however it’s not the form of transparency you might need needed. You don’t get to see many of the parts. If something, the Nothing Phone (1) seems like an iPhone 11 with an odd pores and skin on the again. Or an odd backplate with lights. Weird, pointless lights.
That’s all Nothing confirmed on the occasion, which is a intelligent approach to make individuals need to see extra.
We don’t have a picture of the particular display of the cellphone, however we don’t want one to know what it’ll appear like. Unless it folds, each Android cellphone seems the identical as of late. They all have hole-punch shows with skinny bezels. We don’t anticipate Nothing to alter any of that with the Phone (1).
The different possibility is for Nothing to repeat the iPhone’s notch and provide clients a 3D face recognition system. That appears extremely unlikely, contemplating how costly Face ID tech is correct now.
Theoretically, Nothing may try an under-display selfie digicam design. But that’s very dangerous for a model new system.
This brings me to the purpose I’m making. The “ugly” aspect of Android proper now could be that Nothing doesn’t appear to have the rest to lure clients in. All it may possibly do is slap collectively a bizarre clear again and a launcher pores and skin for the Android OS.
Nothing to see right here
Forget the clear again and the flickering LED lights that may eat away at your battery life. The design of the rear panel of a cellphone doesn’t matter. At all.
So why am I criticizing Nothing’s Phone (1) advertising techniques? Well, sadly, the one factor that Nothing can do in another way than others is the again of the cellphone. And even with that bizarre again, the handset nonetheless seems like an iPhone.
Nothing can’t provide a giant display redesign as a result of the required tech isn’t prepared proper now. Therefore, the entrance of the cellphone received’t present it any benefit. And the Phone (1) can’t provide higher specs than Android rivals. All Android handsets run use inside parts which can be about the identical.
Worse nonetheless, Nothing can’t provide consumers a brand new software program expertise both. Not actually. Creating a cell working system from scratch to problem Android and iOS is one thing not even Samsung managed to drag off.
The Phone (1) runs Google’s Android OS. Nothing will provide its personal person interface on high of it. But on the finish of the day, it’ll nonetheless be the identical Android OS you already love.
Will the Nothing Phone (1) be price it?
Nothing may at all times have gone for the value angle. But Pei already did that with OnePlus. And that was in a special economic system. It’s unlikely that the Nothing Phone (1) can change into a brand new flagship killer.
With all that in thoughts, all the things we’ve seen to this point exhibits us that Nothing wants gimmicks to attract the eye of consumers. That most likely goes for any new firm making an attempt to make a smartphone for the primary time.
We’ll have to attend till mid-July to see the complete Nothing Phone (1) announcement. Hopefully, the cellphone will provide individuals actual causes to purchase it, apart from the clear again with flickering lights.
The following video from YouTuber Das kann was gives you an concept of what the Nothing Phone (1) launch occasion in Switzerland was all about. You may see extra footage of the handset’s rear panel.