Two logos for the time period “realityOS” filed by what seems to be a shell company counsel that Apple is about to unveil its much-anticipated mixed-reality headset.
The marks, noticed by Verge journalist Parker Ortolani, had been filed on December 8, 2021, and are evidently meant for an unreleased product: the proprietor “has not shown proof of use anywhere.” At current, that proprietor is an LLC named Realityo Systems. Ortolani explains that he can not discover any particulars about this firm and that it owns no different logos. He consequently suspects this to be a shell company created solely to quietly file these logos on Apple’s behalf, a technique it has used previously to hide upcoming launch exercise.
So far, the story doesn’t appear particularly explosive, significantly provided that we already knew that Apple refers to its AR/VR plans in home as realityOS. But the actual giveaway is the logos’ deadline for worldwide submitting: June 8, 2022, simply two days after WWDC, and giving Apple simply sufficient time to switch the logos from the shell company prepared for a launch at its summer time get-together.
As Ortolani places it, this absolutely can’t be a coincidence. All indicators now level to an announcement subsequent week, and to what we thought could be an inner codename changing into the official public branding.
The headset, which is predicted to mix parts of digital actuality (VR) and augmented actuality (AR), has been within the pipeline for a few years. We’ve been writing about Apple’s plans on this area since 2017, and as early as 2018 pundits had been beginning to title dates (or at the very least a yr) for the machine’s launch.
Is the Apple headset lastly going to seem at WWDC 2022? We’ll discover out subsequent Monday. Join us right here for a day of bulletins and professional evaluation.
Main picture is an idea illustration courtesy of Antonio de Rosa.