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Saturday, March 25, 2023

Samsung, Google, and Qualcomm staff up on blended actuality platform

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Mixed actuality refers to computing experiences that contain augmented (AR) and digital actuality (VR). The most enjoyable blended actuality rumors in at the moment’s tech panorama concern Apple. Its imminent AR/VR headset is predicted to revolutionize this specific enterprise. But Apple isn’t the one tech large devising blended actuality units. Samsung invited Google and Qualcomm to its Galaxy S23 Unpacked occasion on Wednesday to announce they’re engaged on a blended actuality platform of their very own.

Qualcomm’s CEO Cristiano Amon and Google’s SVP of Android Hiroshi Lockheimer took the stage along with Samsung’s cellular division president TM Roh on the occasion. They mentioned the {hardware} and software program options that might energy blended actuality experiences.

Amon talked about the Snapdragon XR expertise that may energy Samsung merchandise and Google experiences on blended actuality units. “We’re working to create a new era of highly immersive digital experiences that blur the lins between our physical and digital worlds,” the CEO stated.

“Google’s been investing for a long time across both experiences and technology in AR and VR,” Lockheimer stated. “These technologies are integral to the new phase of computing as it can change the way we interact with people and information to get things done in the real world.”

“But delivering this next generation of experiences requires cutting-edge advanced hardware and software,” he continued. “That’s why our collaboration with Samsung and Qualcomm is so exciting.”

Apple blended actuality glasses render – facet view. Image supply: Ian Zelbo

Lockheimer highlighted Google’s efforts so as to add AR experiences to Android. He stated Google scaled ARCore to 1 billion Android units. Moreover, Google helps AR search on YouTube, Google Maps, and Google Lens.

While all of that sounds thrilling, the trio didn’t reveal any new system or a roadmap to launch one. Apple ought to to unveil its blended actuality headset this spring and launch it in shops by the top of the yr.

Samsung, Google, and Qualcomm virtually delivered a joint declaration that they need to work intently collectively to create devices that assist blended actuality options. But there’s no telling how lengthy it’ll take to see such a Samsung-branded blended actuality headset rocking Qualcomm tech and Google AR software program in shops.

Also, let’s keep in mind that Samsung manufactured smartphone-powered VR headsets earlier than. But these devices weren’t precisely must-have merchandise. The firm stopped producing the Gear VR headset some six years in the past.

That stated, the extra competitors within the house, the extra thrilling the rollout of next-gen AR/VR headsets will likely be. Apple and Samsung aren’t the one tech firms creating such units. Meta, Microsoft, Sony, and HTC are engaged on comparable headsets or promoting VR merchandise already. The focus is extra on VR content material consumption than anything in terms of the commercially accessible headsets.

That’s why Apple’s upcoming $3,000 AR/VR headset is predicted to alter the paradigm. And a lot of Apple’s rivals would possibly very effectively find yourself copying Apple’s AR/VR expertise.

Apple’s one important benefit over Samsung on this AR/VR headset race is that it controls every little thing. Apple makes its M-series chips that may energy the AR/VR headset and creates the software program for it. Samsung will want help from Qualcomm and Google for the important {hardware} and software program that may energy its blended actuality headset.

Source: bgr.com

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